Why have we at Daiva Beauty House partnered with Jane Iredale Cosmetics?
Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits.
She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve. That’s why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.
We belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
what makes our makeup special
We use the highest quality ingredients available to ensure satisfaction with performance, coverage, application and texture. Our minerals conform to the most current technology available that ensure broad spectrum sun protection.
Our multi-tasking products, Amazing Base, PurePressed Base, Glow Time and Dream Tint, provide four important functions in one: foundation, concealer, sunscreen and active skin care benefits.
The nature of high quality minerals is to interact with light. This is what gives them their celebrated soft-focus effect. Our line includes a variety of foundations that provide a range of finishes from sheer to full, from luminescent to velvety.
Because we use pure mineral pigment with no fillers such as talc, our foundations and concealers give exceptional coverage that requires minimal touch-ups.
Seven jane iredale products have earned the Skin Cancer Foundation Seal of Recommendation. To earn this seal, a manufacturer must provide scientific data showing that its products sufficiently and safely aid in the prevention of sun-induced damage to the skin.
Our minerals bind together upon application so they resist running, creasing and smearing. They can be removed with a cleanser or our special micro-fiber cloth Magic Mitt, which requires only water for effective cleansing.
Minimum Allergy Risk
Our products are safety tested, allergy tested, clinically tested and dermatologist tested to ensure avoidance of any ingredients that may be skin sensitizers.
Where preservatives are needed, we use a combination of natural preservatives, always excluding parabens.
Our range of shades are sufficient to satisfy a variety of skin-tones.
The Skin Care Makeup™ Hypoallergenic & Dermatologist Tested.